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SARAH BARTNICKA

sarahbartnicka@gmail.com

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EDUCATION

  • Dalla Lana Fellowship in Journalism and Health Impact, University of Toronto (April 2024)

  • Bachelor's in Communications, Minor in Business Management, University of Ottawa (June 2018)

EXPERIENCE

HEAD OF CONTENT, THE PEAK (JANUARY 2022-PRESENT)

  • Promoted from an editor role, looks after all editorial content at The Peak, including three newsletters reaching 160K subscribers.

  • Manages and coaches a team of writers and contributors, including creating editorial plans, processes, and style guides.

  • Sets the style and tone across all products, launches new newsletter products, and shapes The Peak’s newsletter strategy

  • Co-hosts Free Lunch by The Peak, a top-ranked Canadian economics podcast, and moderates and speaks at industry events.

COPYWRITER, STRATEGIST (SEPTEMBER 2018-PRESENT) 

  • Develops and edits strategic copy across websites, emails, ads, videos, speeches, courses, communications, editorials, and more.

  • Creates content strategies that drive product launches, re-brands, and fresh content, and support founders, leaders, and their teams.

ACCOUNT MANAGER, EDELMAN (FEBRUARY 2021-JANUARY 2022)

  • Managed client relationships on corporate and financial accounts, oversaw the delivery of work, and offered strategic counselling.

  • Created and implemented content programs for BlackRock, TD Bank, the BDC, Sanofi Canada, Walmart Canada, and many more.

WRITER, STIKEMAN ELLIOTT (SEPTEMBER 2019-FEBRUARY 2021)
 

  • Worked closely with executives to refine and further develop the firm’s positioning and messaging across every external touchpoint.

  • Developed content that promoted thought leadership and legal expertise within one of the country’s top corporate law firm.

COMMUNICATIONS SPECIALIST, BMO CAPITAL MARKETS (AUGUST 2017-SEPTEMBER 2018)

  • Supported media relations, communications, and content efforts across investment banking, equity research and trading groups.

  • Elevated BMO’s reputation and presence through securing and shaping media appearances for executives across business lines.

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