Sarah Bartnicka

EDUCATION

Dalla Lana Fellowship in Journalism and Health Impact, University of Toronto (April 2024)
Bachelor's in Communications, Minor in Business Management, University of Ottawa (June 2018)

EXPERIENCE

HEAD OF CONTENT, THE PEAK (2022-PRESENT)

Promoted from an editor role, looks after all editorial content at The Peak, including three newsletters reaching 160K subscribers.
Manages and coaches a team of writers and contributors, including creating editorial plans, processes, and style guides.
Sets the style and tone across all products, launches new newsletter products, and shapes The Peak’s newsletter strategy
Co-hosts Free Lunch by The Peak, a top-ranked Canadian economics podcast, and moderates and speaks at industry events.

WRITER & CONSULTANT (2018-PRESENT)

Develops and edits strategic copy across websites, emails, ads, videos, speeches, courses, communications, editorials, and more.
Creates content strategies that drive product launches, re-brands, and fresh content, and support founders, leaders, and their teams.

ACCOUNT MANAGER, EDELMAN (2021-2022)

Managed client relationships on corporate and financial accounts, oversaw the delivery of work, and offered strategic counselling.
Created and implemented content programs for BlackRock, TD Bank, the BDC, Sanofi Canada, Walmart Canada, and many more.

WRITER, STIKEMAN ELLIOTT (2019-2021)

Worked closely with executives to refine and further develop the firm’s positioning and messaging across every external touchpoint.
Developed content that promoted thought leadership and legal expertise within one of the country’s top corporate law firm.

COMMUNICATIONS SPECIALIST, BMO CAPITAL MARKETS (2017-2018)

Supported media relations, communications, and content efforts across investment banking, equity research and trading groups.
Elevated BMO’s reputation and presence by securing and shaping media appearances for executives across business lines.